| INTRODUCTION...read |
CHAPTER
1:
DEVELOPING AN IDENTITY
Incorporating
Financing
Transitioning Your Job
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CHAPTER
2:
GETTING ORGANIZED
Managing
Files and Information
Selecting and Ordering Supplies
Financial Tracking of Your Business
Value of Client Databases
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CHAPTER
3:
WHERE TO LAND
Choosing
Your Alignments
Preparing a Business Proposal
Playing the Numbers Game
Bridging Aesthetics and Medical Arenas
Pros and Cons: Medical Office vs. Salon
Selecting Your Services
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CHAPTER
4:
MARKETING YOURSELF
Be
a Walking Advertisement
Educating Office/Salon Staff
Brochures and Marketing Materials
Advertising Tips and Branding
Value of Piggy-Back Marketing
Networking Groups
Building Alliances
Value-Added Services
Client Retention
Bartering and Donating Services
Setting Your Fees
Electronic Marketing
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CHAPTER
5:
GAINING EXPERTISE
Reviewing
and Continuing Your Education
Glean from Others
Fake It Until You Make It
Handling Questions on Your Experience
How to Gain Confidence
Attitude, Attitude, Attitude
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CHAPTER
6:
STAYING YOUR COURSE
Keys
for Success
Having a Vision
Annual Business Projections
Moving Beyond Challenges
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CHAPTER
7:
MOVING ON FROM HERE
Develop
an Identity
Get Organized
Select a Location
Market Yourself
Gain Expertise
Stay the Course
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| PRACTICE
RESOURCES |
